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An Italian family business since its artisan beginnings as a fur and leather shop in 1920s Rome. The house of Fendi remains a family run empire in 2023, supported by Karl Lagerfeld’s past creative direction and a paramount caliber of ‘FF’ monogram it-bags. The Baguette, in particular, is a cornerstone of the early 2000s fashion phenomenon that solidified the brand’s pop-culture standing. Flaunted by style renegades like Sarah Jessica Parker, Paris Hilton and modern-day Linda Evangelista, the baguette rests undeniably present on Fendi’s runways and the arms of fashion lovers worldwide. 

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