Lucien's South of France

Fashion's Favorite PR Spends his Summers down South, from rural Provence to Saint Tropez. He shares Where to Stay, Where to Eat & Where to Shop.

The Luma in Arles

Maja Hoffman's generosity and ambition for the city of Arles fascinates me and this fantastic tower by Franck Gehry, "offered" by the patron, is a marvel. I have always loved Arles and its narrow little streets, it is a city with incredible charm and a unique soul. I love this mix of the city's great authenticity and modern architecture, it is an Iconic place.

Hotel Le Cloitre in Arles by India Mahdavi

I love the cozy and colorful atmosphere of this hotel, India Mahdavi really put her joyful aesthetic at the service of this intimate space. She did not sign a design, but created a space of life and freshness. The restaurant "l’ouvre boite" is very pleasant at noon with an iced glass of rosé.

Restaurant La Forge in Ramatuelle

A tiny gourmet Italian restaurant on the heights of Ramatuelle, run by an ultra-friendly family. It's just delicious.

Hotel La villa marie in Ramatuelle

This is one of the hotels with the most charm around St Tropez, the gardens and swimming pool are magnificent and the hotel conveys that nonchalant chic style that we love.

Atelier Vime in Vallabregues

The wicker objects from the Vime workshop are found chez all the chicest people, they are quite expensive but real craftmanship. My friends gave me one for my 45th birthday so I'm very lucky!

Reattu Museum in Arles

From Jacques Réattu, Picasso to Lucien Clergue, it brings together works from different disciplines in a magical place.

Souleiado store in Tarascon

The provincial Hermès, brand of my teenage years.

The villa of Noailles in Hyères

An unmissable place that Jean-Pierre Blanc has been able to revive and which vibrates with all the creative expressions of fashion, design, music and writing ...

Weekend en Provence