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The Seller Series: Laura Vidrequin

Laura Vidrequin

Photo credits: Instagram @lauravidrequin

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At Re-SEE, every one of our vintage pieces comes with a story. This is, in large part, thanks to our unmatched community of consignors.

Though parting with such sartorial treasures may not be easy, the exceptional personal care we put into ensuring that they will go on to live a second (or, sometimes even, a third, fourth, or fifth) life offers a thrill — one rivaled only by that of the besotted shopper who adds them to her wardrobe.

But don’t just take it from us. Here, in the Seller Series, our consignors — from industry titans to world-class collectors — open up their archives, revealing the items they gave up (and those perhaps they never will), and, ultimately, why they’ve chosen to place their inestimable trust in Re-SEE.

Though Laura Vidrequin cut her teeth buying the latest and greatest for the likes of Moda Operandi, Net-a-Porter, and Harvey Nichols, the world of resale is, perhaps, her greatest passion. It’s not only her profession — she founded Kids O’Clock, an online marketplace dedicated to secondhand children’s clothes and accessories, in 2019 — but also a way of life.

She first started reselling at the age of 16; a few years later, she began to outfit herself in consignment shop finds when she moved from Paris to New York to take on her first fashion job. Now, everyday essentials and iconic runway numbers alike regularly filter in and out of her London closet. “I think it’s really healthy to have circular movement within one’s wardrobe,” says Vidrequin. Here, she discusses parting with Chanel jackets, as well as the (very) few items that she’ll hold onto for life.

How did you get into fashion?

I moved from Paris to New York at 18 because I was offered a position as a wholesale assistant representing Balmain and Joseph in the CD Network showroom. I hadn’t finished college yet, so I got my degree while I was working. I’ve always been a hustler in the way that I approach learning and education, and I really wanted to be on the ground rather than in the books. It was very exciting to me to get that opportunity. Since then, I’ve been a buyer at Moda Operandi, Ralph Lauren, Net-a-Porter, and Harvey Nichols. In 2020, a few years after I moved back to London, I founded Kids O’Clock, a resale platform dedicated to kidswear, accessories, and toys.

Why do you consign?

Ownership of clothes is not important to me to be honest, probably because I’ve been a buyer for so long. Clothes give me a strong emotion in terms of their creation and artistry, but I don’t necessarily need to hold onto them. I’m not a keeper — unless the pieces are extremely strong valuable items, like family heirlooms or something that reminds me of a special time. I think it’s really healthy to have circular movement within one’s wardrobe. I do it for myself and I do it for my son. Because I love the industry and respect it so much, I don’t think it’d be so healthy to wear the same denim and white T-shirt forever and ever. I want to support the industry.

Is the sustainability angle of resale important to you?

Before launching Kids O’Clock, I think what really struck me was the lack of convenience in the kidswear market. There are so many industries that can change the way they do things, if they had the planet in mind… Nothing is really sustainable besides a garden or a forest, but fashion is an industry that I really understand, so this is basically my way of having a bit more of a responsible approach to consuming.

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Instagram @lauravidrequin

When did you start consigning?

I think I first started selling on eBay when I was quite young — 16 probably — and started to really love garments. Obviously, at that age, you don’t have unlimited funds to buy whatever you want. I remember my parents telling me to find a way to resell, so I was reselling on eBay and then injecting the money I’d get from reselling into new purchases. This was sustainable in a way.

Do you also purchase secondhand?

Reselling and purchasing secondhand pieces became much more of a professional and social need when I worked in New York and didn’t have the salary to get myself the pieces I wanted, but I also didn’t want to buy high street because I’ve never really felt so good about walking into those shops — the volume and all of the racks... It allowed me to get access to inventory and good designer brands. I’d buy one piece here or there. At first, I had to ask, ‘Is it real? Is it in good condition?’ Now, after a few years, I can totally tell. It’s part of my shopping habit… In a weird way, I know when a purchase is driven by emotion and it’ll leave my closet quickly, or if it’s something more wise and thought-through that will stick around.

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Instagram @lauravidrequin

How often do you consign now?

Constantly. It’s part of my rhythm. I know some women would say that they look at their wardrobe every season and clear it out, but, for both my wardrobe and my son’s wardrobe, if something is being unused for a certain amount of time, I just let it go.

What are some of the pieces you’ve consigned with Re-SEE?

I consigned a Chanel jacket because I was never wearing it. It was a great piece that should be in someone else’s closet. I didn’t overthink it because consigning has become such an easy fix for me. I’m really comfortable with resale. I’ve worked with clothes and retail for so long that it feels natural to have pieces move in and out of my wardrobe.

What was the hardest piece to part with?

To be honest, the pieces I consigned with Re-SEE were difficult because they were beautiful Chanel jackets — you think you’d keep them forever and pass them down to your children and grandchildren — but you can’t ask yourself too many questions. Otherwise, you won’t do anything. If there’s something you want more than what you have, that’s the best moment to think, ‘Okay, now’s the time.’

Are there any pieces you’ll never give up?

I have a pink Chloé dress that I really love and wore for my baby shower. I think I will never part with it. There are also some shoes that I’ll never separate myself from, like a pair of perfect black boots from Khaite. I will use them forever.

as told to Zoe Ruffner

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At ReSEE, every one of our vintage pieces comes with a story. This is, in large part, thanks to our unmatched community of consignors.

Though parting with such sartorial treasures may not be easy, the exceptional personal care we put into ensuring that they will go on to live a second (or, sometimes even, a third, fourth, or fifth) life offers a thrill — one rivaled only by that of the besotted shopper who adds them to her wardrobe.

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